The addition of the Realtree camo series allowed Crocs to significantly expand its product lines in the outdoors retail space. Crocs’ Realtree camo shoes are always featured, providing a major boost in sales to all of the Realtree camo products. This is no small statement since we have licensing agreements with some of the biggest franchises including all of the major sports leagues, Disney, Warner Bros., Marvel, Hello Kitty, and Nickelodeon, just to name a few.Ĭrocs currently operates over 500 retail stores in the US and abroad as well as. According to Greg Thomas, Senior Manager – Global Licensing, “Realtree is Crocs’ #1 licensed property in the US. Greg Thomas, Senior Manager – Global LicensingĪlthough getting Realtree camo to transfer accurately on Croc’s proved to be difficult, the effort was very worthwhile. This is no small statement since we have licensing agreements with some of the largest franchises in the country. " Realtree is Crocs’ number one licensed property in the US. Women have embraced Realtree Crocs not only because of their comfort but because they are sleek, stylish and give women a way to express their love of the outdoors lifestyle. Before long, Crocs expanded its line of shoes with Realtree camo including styles for women and kids. Realtree immediately recognized the value of a relationship with Crocs and jumped at the opportunity.Ĭrocs introduced Realtree camo on its classic clogs and it immediately took off. Crocs knew that Realtree camo would appeal to hunters and those who enjoyed the great outdoors. Realtree is Crocs’ #1 licensed property in the USĬrocs approached Realtree because it wanted to expand its appeal beyond sport enthusiasts to hunters and outdoors consumers. The Crocs-Realtree partnership has provided Crocs with expansion opportunities in the outdoors and sporting goods channels, as well as providing Realtree with exposure in over 500 Crocs stores and on Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.Ĭrocs and Realtree teamed-up 8 years ago giving hunters and other consumers something comfortable to slip into after a long day of outdoor activities Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. All Crocs shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. is a world leader in innovative casual footwear for men, women and children.
0 kommentar(er)
